What I Know About Growing a Coffee Business

Pre-Orders are due to ship December 17th.

**Please note - preorder items must be ordered on their own and can’t be combined with other products at checkout.

Colin Harmon is the owner of 3fe Coffee, running eight cafes around Dublin, Ireland as well as a roastery and coffee wholesale business. He is also a four-time Irish Barista Champion and has worked extensively across the coffee industry in training, consultancy work, selling and developing specialty coffee equipment and much else.

In 2017, he self-published What I Know About Running Coffee Shops as a collection of the lessons he had learned from his journey in the coffee business as a cafe owner. He sold thousands of copies of the book worldwide, with translations into Spanish, Japanese, Ukrainian, Indonesian, Russian and Arabic and other languages published in the following years.

This follow-up, What I Know About Growing a Coffee Business, tells the story of 3fe’s growth from a business focused on serving great cups of coffee to its customers into one that operates across the entire coffee landscape. From opening new cafes, to working with food and at festivals, from being a coffee consultant to buying, roasting and shipping beans around the world, this book tells the stories behind Colin’s drive to take on more projects and his determination to build a process that makes each one work as harmoniously as possible.